Download The CustomerDriven Playbook Converting Customer Feedback into Successful Products Travis Lowdermilk Jessica Rich 9781491981276 Books

Product details Paperback 254 pages Publisher O'Reilly Media; 1 edition (June 30, 2017) Language English ISBN-10 9781491981276 ISBN-13 978-1491981276 ASIN 149198127X

The CustomerDriven Playbook Converting Customer Feedback into Successful Products Travis Lowdermilk Jessica Rich 9781491981276 Books Reviews

• Having been thru so many product design frameworks in my career (IDEO, Palm, Nokia, MSFT), I can confidently say the value, inspiration and utility of this book and process is best in class. Jessica and Travis take a no nonsense approach to complex user and organizational cultural problems and unpack this in such a simple and delightful way. Awesome!
  
  Peter Skillman
  Director of Design for Outlook at Microsoft
• As a new researcher in the field, I am fairly intimidated by the expansive user experience field of constantly evolving methodologies, when to use them, and how to conduct them effectively. This book gives clear, understandable instructions that make jumping into research projects much less intimidating. The authors provide thoughtful insight and theory behind the Hypothesis Progression Framework and step by step instructions depending on the stage of your process in the form of a 'Playbook'. I love the idea of testing assumptions using hypotheses from start to finish and uncovering customer behaviors and needs that I never would have thought of. I think everyone can relate to and rally around systematically creating and testing hypotheses, especially to scope and get everyone on the same page.
  
  This book also shows what an end to end design process looks like when incorporating customer driven research activities to inspire concepts and develop a product that not only aligns with the business, but also the needs of the customers. In my job as a new researcher, I don't have as many opportunities to participate in customer development research, but mainly product development research. This book allowed me to see how customer development works inside the Hypothesis Progression Framework and flows into the product development stages. The case studies and author's example particularly helped demonstrate how to successfully implement the framework from beginning to end.
  
  I highly recommend this book for anyone starting out in the user research or UX field to understand what it takes to create amazing experiences for customers that meet their needs and not what we assume they are.
• This is a nice book for customer service from the POV of improving based on feedback. It is vital to go to the source of your business to find out ways to solicit ideas to improve it. It's got good graphic and the text is written in an easy to read way - so it's simple to digest and quite a quick read if you target chapters. It's very specific - which is helpful to make it stand out vs. other business books. I'm working on implementing some of the ideas in my unit in the organization - and it was not hard to craft a plan to do so.
• At the core of this book is the idea that building successful products means continuously testing your assumptions. It's a clear, practical guide on exactly how to do exactly that at all stages of customer or product development using what the authors call the Hypothesis Progression Framework, or HPF.
  
  It's very well written - the "why" and "how" are concisely laid out and connected to stories of teams that have successfully applied the framework. The concepts in this book are built on Lean principles, which makes it easy to grasp for PMs, developers, and others that might already be familiar with them. UXers will appreciate familiar methods packaged into a broader, comprehensive strategy and language for getting your whole org on board with being customer-driven. Highly recommended to anyone looking to test their assumptions and ensure they're building products that solve real problems.
• For any team who wants to introduce a rational, customer-focused approach toward product development, this book is a god-send and practical, straight-forward resource. It not only provides realistic scenarios, but also useful models for thinking and executing product development. Many of the ideas have been circulating -- in one form or another -- for decades. What truly distinguishes this book is the way these ideas are packaged. For someone new to the product management discipline or looking to update their skillset, this book provides a remarkably dense, no-fluff overview best practices implemented by some of the best-performing engineering teams in the industry today. I highly recommend it as a reference tool for anyone practicing product development.
• My company relentlessly harvests data from internal and external customers. The weakness seems to be in the area of follow through and interpretation. This book is a useful guide for those who are either failing to get feedback or are falling down in using the data for corporate improvement.
  
  For me this book had a few too many " look at this success story!" models and not quite enough guidance for results. I did roundtable this book with my team at work and we found several new approaches to using our incoming customer surveys. I think this would be a useful tool for utilizing customer responses.
• I really enjoy the framework and process that this book teaches. I've found it helpful as a learning and reference tool during each phase of customer development.
  
  I've taken the steps outlined in this book and applied it to my own work with success. What I've found the most rewarding from the Hypothesis Progression Framework (discussed in the book) is that I can apply the techniques to almost any situation that requires some critical thinking and problem solving. It's a great foundation and offers flexibility to adapt as my workflow evolves.